From Maadi, making experiences across Egypt.

The Good Side was founded by former ReachCom partners and team members, bringing years of experience in experiential marketing, brand activations, events and trade marketing into a new independent agency.

Our portfolio spans activations, trade and retail, roadshows, events, branded environments and real estate destinations for major local and multinational brands.

We work throughout Egypt, shaping each brand presence around the place, the audience and the moment where they meet.